NTDTV 2006 Gala -
An Exhilarating Fusion of
East & West …
A Unique Opportunity to Win the Hearts of the Chinese Community!
New Tang Dynasty Television (NTDTV) invites you to join us on an exciting journey...
Chinese New Year is the most important holiday of the year for Chinese people around the world. It is a time when families come together to celebrate their heritage and engage in a wide range of cultural activities. During this 15-day long celebration, Chinese people in America spend over an estimated $33 billion dollars.
Our Target Audience: The way to an educated and affluent audience
Based on participant research, our media and promotional campaign are aimed directly at the following demographic and psychographic groups.
Primary target:
The primary target of NTDTV’s Galas is Asian families and career builders (age
35-54). In 2005, they represented about 72% of the total patrons with
an average household income of $66,000, higher than the average income of
New York City residents. They tend to be highly accomplished in their
careers, proud of their cultural roots and want to share it with their loved
ones and friends during the Chinese New Year.
Secondary target:
As Asian culture becomes more popular in mainstream society, the event also
attracts affluent Westerners, who represented 28% of our 2005 New York audience
and had an average annual income of $87,500. Many are cultured socialites
looking for authentic experiences from around the world.
Highlighted Sponsor:
Mitsubishi Motor Sales of Canada, Inc. (MMSCAN), is the exclusive Canadian distributor of a full line of Mitsubishi Motors' brand passenger cars and sport utility vehicles. MMSCAN markets three categories of vehicles - sedans, sporty cars and sport utility vehicles - consisting of seven distinctive vehicles covering a broad market range. http://www.mitsubishicars.ca/
Our Mission
Showcasing world-renowned singers, dancers and instrumentalists, with participation from thousands of volunteers, NTDTV’s Global Gala is a unique fusion of the best of the East and the West. The secret behind our success is our mission:
- » Promote Chinese traditional culture in the form of performing arts
- » Provide an exchange platform for Chinese communities worldwide and people interested in Chinese culture
- » Foster cross-cultural understanding among people with different backgrounds
With the help of our sponsors and partners, NTDTV’s Chinese New Year Global Gala is now the largest global Gala, with thousands of performers, over 13,500 on-site audience members from seven major cities around the world in 2005. Five out of seven Galas in 2005 were sold-out, including the Theater at Madison Square Garden with a seating capacity of 5,200 people.
In 2006, NTDTV’s Global Gala will more than double in size. An estimated 35,000 people will experience the Gala live in at least 16 cities on four continents, including 12 major cities in North America. Our 200 million potential viewers will be able to watch it on New Year’s Eve via satellite, 42 cable networks and Internet streaming video.